Here’s what long tweets will do for Twitter: nothing

Twitter CEO Jack Dorsey suggested that he might allow long tweets — up to 10,000 characters. That’s fixing a bug, not fixing Twitter. It won’t change much. Twitter has limited Tweets to 140 characters since the start, a limit that arose out of length restrictions on text messages. Short tweets defined the service. Nobody tweets by text message … Continued

Make data happen.

I miss data. I love data and I can do great stuff with it. When I started at Forrester, we had no consumer data. Then Bill Bluestein challenged me to come up with a consumer segmentation. We used that segmentation, Technographics, to build our first consumer surveys. We entered an awesome world in which you could find … Continued

In the Boston Globe’s crisis, blame the Globe, not digital disruption

The Boston Globe is now a week into its epic delivery mess. You could blame digital disruption, but you’d be wrong. The Globe’s management did this to itself. First, let me single out the Globe’s journalists for praise. In the wee hours Sunday morning, reporters volunteered to help deliver papers. (I love Hiawatha Bray‘s caption for this photo … Continued

2015 milestones, 2016 ambitions

This time last year I was just scheming. Now I’m rolling. Thanks to all of you, I’m on my way to something new. Here’s a recap of what happened in 2015 and what I expect in 2016. 2015 milestones March 2: Escape. I leave Forrester Research after 19 years 10 months. I’ve reveal my scheme … Continued

How John Henry should fix the epic stupidity of the Boston Globe

The Boston Globe has managed to survive the inescapable digital transformation of the world, only to destroy itself in spectacularly shortsighted analog fashion. Like all media, the Globe faces digital disruption. But from the innovative launch of in 1995 to the responsive-design works-on-all-devices site of today, its digital steps have been clever and effective. The paper’s … Continued

All merger announcements are bullshit, Dell-EMC included

The fantasy world of merger announcements bears no resemblance to the reality of mergers. Michael Dell’s post about the Dell-EMC merger is a fine example. Why do companies merge? There’s always language about “complementary skills and assets,” but that’s always bullshit. There is always language about “serving customers better” but that is also bullshit. Companies merge for … Continued

How to collaborate on writing without killing each other

I have coauthored three books, so I know: writing together is the intellectual equivalent of marrying someone — it is that intimate, getting it right is just as rewarding, and getting it wrong is just as painful. Here’s how to collaborate on a shared writing project. Decide on your shared objectives It’s hard to share the work if … Continued

Donald Trump endgame: The Trumpist Party

Analysts predict not only what will happen next, but what will happen after that. Here’s my prediction: after losing in 2016, Donald Trump will form his own party, the Trumpist Party. Trump is divisive Trump thrills white men and scares nearly everybody else. Donald Trump is a hero for white, working-class men. As Kathleen Parker writes in the Washington Post, … Continued