“I’m transgender”: Lilly Wachowski makes a statement

There are announcements. There are statements. And then there are statements like Lilly Wachowski’s. The two filmmakers who created “The Matrix” were know at the time as Larry and Andy Wachowski. Both have now transitioned from male to female. Lana announced her transition in 2008 and Lilly, yesterday. Hollywood figures have publicists and announce things in a … Continued

An unboxing video even haters will love

Today’s post is my first unboxing video. The new book by Jay Baer, author of Youtility, is Hug Your Haters: How to Embrace Complaints and Keep Your Customers.  If you’re smart, you’ll give it a look, because customer service is the new marketing.

How extra words undermine trust: a case study

Fear makes people hide their meaning with extra words. It backfires. We know you’re afraid. Adding words make people less likely to trust you. A friend forwarded me an excellent example: a 414-word missive about financial improprieties in the school district of Northborough/Southborough, Massachusetts. I know how this letter must have developed: a panicked set of people at the … Continued

How to talk to a graphic designer about book covers

I’ve been working with designers for many decades. I have no graphical talent, and counterintuitively, that’s one reason why I’ve been successful in getting some amazing designs. Great designs emerge from a graphical mind; your job, as the client, is to provide the inspiration, not pick colors or icons. When you’re working with a good designer on an … Continued

The wisdom of Warren Buffett shines through his writing

Warren Buffett recently released his letter to shareholders for 2015. Buffett’s Berkshire Hathaway consistently delivers excellent financial results; his letters to shareholders consistently deliver clarity, humor, and wisdom. Let’s take a look at just how much better Buffett’s prose is than the muddy, overly technical, jargon-laden and obfuscatory verbiage that makes up most investor communication. … Continued

In the wake of Super Tuesday, Trump’s VP choice will be pivotal

After his Super Tuesday wins, it’s likely that Donald Trump will be the Republican nominee for president. More than in any past election, his choice of VP makes all the difference — not just in electability, but because he might not last a full term. He needs to pick someone less wacko than he is. Super … Continued

The perspective of coming home

When you go back, you notice things. Habits you never thought about, you think about. You go back to that place you used to work, meet an old colleague, talk about work. Your brain snaps right into the old habits. The reflex of hitting those quarterly goals and buying into the company strategy. The fear-response … Continued

Chris Rock’s Oscars monologue: to create change, use humor

There is no better way to tell the hard truth than with a joke. First, the audience laughs. Then they think “why is this funny?” Then they get your point. Then they change. That’s why Chris Rock’s Oscars monologue was so telling, while Motion Picture Academy President Cheryl Boone Isaacs’ apology was so pathetic. Humor … Continued