Lora DiCarlo’s CES sex toy press release made me ecstatic

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A sex toy called Osé from the company Lora DiCarlo won an award at the Consumer Electronics Show. Then the show’s organizer, the Consumer Technology Association, took the award away. Lora DiCarlo founder Lora Haddock’s pointed, honest response is one of my favorite press releases of all time. Obligatory content warning: If it bothers you … Continued

Kohler’s fully immersive flagship intelligent toilet experience

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CES, the consumer electronics show, is the apotheosis of overblown technology demos and promises. Exuberant press releases abound. Kohler’s bathroom products are now fully digital, connected, and interactive — so it must compete on hype with the likes of Facebook and Samsung. Let’s just say that after reading the company’s latest press release, I’m flush … Continued

Airline pilots who hate the shutdown must be more direct

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The head of the Air Line Pilots Association sent a letter to President Trump warning of the government shutdown’s impact on safety. It’s sobering, especially when you strip out the passive, military-jargon-laden language and clarify what they’re really saying. The ALPA is a union that represents 61,000 pilots including those flying for Delta and American. … Continued

The Netflix interactive drama “Bandersnatch”: the start of a new medium

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The wizards from Black Mirror have delivered a new kind of entertainment on Netflix: a “choose-your-own-adventure” interactive drama called “Bandersnatch.” It involves the viewer (player?) in a way that’s goes beyond both games and film. I think “Bandersnatch” is a harbinger of amazing new kinds of entertainment to come. “Bandersnatch” is the story of Stefan … Continued

How to turn data into profit: Data Leverage

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I was privileged to work with the authors of an amazing book last year: Data Leverage: Unlocking the Surprising Growth Potential of Data Partnerships, by Christian Ward and James J. Ward. The reason I call this book amazing is that it answers a fundamental question I’d never considered before: What is the value of all … Continued

Writing in flow is not a Markov process

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Writers follow the flow. But if you don’t keep track of the destination, the flow will lead you astray. Let me explain, using the mathematical concept of a Markov process. What is a Markov Process? You’re familiar with Markov processes, even if you don’t realize it. A Markov process is one in which the likely … Continued

Content marketing, defined simply

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Your business sells something that helps people, right? Give away free content that helps those people. They’ll appreciate it, share it, and find you. There is a mass of knowledge about how to do this well and effectively. But if you have to explain it to your boss, those two sentences ought to do the … Continued

Is writing a book your New Year’s resolution? Better read this first.

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This is the year! 2019. Are you going to write a book this year? If all you have is burning desire and willpower, you will fail. You need a plan. This is that plan. (While this plan is designed for non-fiction, much of this advice may help fiction writers as well.) Here’s what not to … Continued