The Serif?

You can repurpose the packaging from The Serif, one of Samsung’s “Lifestyle TVs,” into other uses, as shown. As nice as it is to find a better use for waste cardboard, I found something about this picture troubling. Can you spot it? (It’s not the cat.)

Join me Monday 20 April, 5pm ET for author support and learning

It’s time for our weekly checkin. All nonfiction writers are invited. Today’s reading is from the truly excellent book The Power of Habit by Charles Duhigg. Our focus topic is book promotion — what works for writers, both the famous and those just starting out. Join on Zoom here. Password is IronImp

Why the White House guidelines for Opening Up America Again are so wimpy


The Trump Administration published a set of guidelines for restarting economic activity after the global pandemic. They’re so squishy that they’re meaningless. This set of guidelines follows a dizzying set of stances from the President, starting with Trump’s statement Tuesday that he had the absolute authority to order states to “reopen.” That flew in the … Continued

The human (and inhuman) approach to layoffs


Millions of people are losing their jobs. That means corporations need to inform them they’re out of work. Carta did its layoffs well, while Bird behaved abominably. Bird shows how a corporation can behave like an ass There’s not much demand for sidewalk scooter rentals right now. As a result, the scooter company Bird laid … Continued

I cannot teach you to write. But I can help you to learn.


I cannot teach you to write. No one can. I cannot teach you to sing. I cannot teach you to pause in the moment before dusk and appreciate the sunset. I cannot teach you to love and be kind to your fellow human beings. I cannot teach you to step into your forehand and follow … Continued

How Zoom is reclaiming its brand . . . and why it will succeed


Zoom is the easiest to use of all videoconferencing systems, but its security was questionable. After two weeks of spectacular advances, it’s now on a path not only to fix its security, but to restore its brand. Zoom surged in popularity because it was easy to use for both novices and experts in a variety … Continued

The tragedy of orphan apps


Apps have vastly improved the convenience of our lives. Now corporate machinations are making them disappear. Why are we going backwards? I first noticed this when Hipmunk stopped working. Hipmunk was a truly innovative flight search engine with an interface vastly better for comparing flights than Expedia, Travelocity, or anything else. Not only that, it … Continued

Join me Monday 13 April 5pm ET for another author checkin

This week’s reading is from the awesome book The Omnivore’s Dilemma by Michael Pollan. Our discussion topic is “How to use this current fraught moment to improve your trajectory as a writer.” Use this link. Password is IronImper