Each book chapter should answer a question. Which kind of questions are best?

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I’ve written about the reader question method of organizing a nonfiction book, with one question for each chapter. Now let’s go deeper. Which questions make for the best chapters? A recap of the reader question method As I describe in an earlier post, the reader question method is ideal for an advice or how-to book. … Continued

Congratulations to Forrester for embracing “work anywhere”

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Forrester Research CEO George Colony is a stubborn, stubborn man. But he believes in the company’s research and he values culture above all. That’s why, after decades in an office, he has just embraced a post-viral “work anywhere” policy. George Colony is dedicated to two things: culture and research When I started working for Forrester … Continued

Amazon token scam shows why you can’t trust Facebook’s AI

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It’s been four months since Facebook first started showing ads for the “Amazon Token” cryptocurrency scam. New pages and ads continue to pop up on Facebook and eventually get yanked. It’s an easy enough pattern to spot. So why can’t Facebook block them before they go live? First, facts. The Amazon Token advertised on Facebook … Continued

How long does it take to write a book? A detailed analysis of author hours.

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“I want to write a book,” you say. “That’s a huge undertaking,” your author friend responds. But how big is “huge?” Here’s a detailed way to think about the time it will take. How to use this planning tool To make your planning more effective, I have created a publicly available spreadsheet showing book tasks … Continued

Social media doesn’t sell books. It lights sparks.

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When it comes to book sales, does a social media following guarantee sales? Of course not. That’s what’s behind the New York Times piece, “Millions of Followers? For Book Sales, ‘It’s Unreliable.’ ,” a naive and oversimplified take on what it takes to sell books. How books sell In the olden days — before COVID … Continued

Call center sinners should burn in hellfire

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I’m on hold right now waiting for a customer service rep — to investigate a serious problem that I neither caused nor asked for. I’d give up, except that resolving this is crucial to my future. And it’s hell. If the experience of calling your call center is a hellscape, your customer experience is terrible. … Continued