Writers follow the flow. But if you don’t keep track of the destination, the flow will lead you astray. Let me explain, using the mathematical concept of a Markov process. What is a Markov Process? You’re familiar with Markov processes, even if you don’t realize it. A Markov process is one in which the likely…
I’m affiliated with a ghostwriting agency. The way they work is simple: they send an opportunity to their mailing list every week or two, and anyone on that list can respond. I’ve snagged the opportunity every single time I’ve pitched them, but I recently communicated with a woman who’d failed every single time. Reviewing her…
My most popular post ever included ten writing tips and the psychology behind them. On social media, I see people reading these tips with no context and objecting. “Passive voice is perfectly fine,” they say, or, “You wouldn’t get very far if you only used short sentences.” You want to break my rules? I’m here…
Writing can be a joy or a chore. I thought of this as I saw this tweet from Raul Pacheco-Vega: “I’ve noticed something really funny: I struggle with putting words into paper, up until I reach a point where BOOM, the words just start pouring from my finger tips. Does this happen to you too?”…
When you write a book about ideas, it reflects well on both you and your company. Or at least it ought to. As with all corporate politics, the devil is in the details. I learned much of what you’re about to read while coauthoring three books and editing two others at Forrester Research. Since leaving,…
Writers need help from all sorts of reviewers. If a writer at your workplace asks you to review a document, that’s your chance to make their life a living hell. Here’s how to do it. First, some context: editors exist to help writers, but they need help from all sorts of other reviewers, like legal…
One of my simplest and most powerful tips is to use “I,” “we,” and “you” in your business writing. Now researchers at the A. B. Freeman school of Business at Tulane have proven my point. As described in the Wall Street Journal, Zhenhua Chen and Serena Loftus of Tulane conducted pairs of simulated earnings calls. One…
Yesterday, a commenter on this blog wrote, “I am not interested in your personal views about the President of the United States.” Why the political analysis in a blog about writing? Because my focus on clear writing and clear thinking demands that I take on whatever writing is in the public eye — and that includes…
A groundswell occurs when a large number of people each do something very small. Those people don’t even realize they’re part of a movement until they see something to get behind, and to share. If you’re against bullshit, I’d like to give you something to get behind, and a way to make a difference quickly. Here’s…