Elon Musk is a genius. Is that enough to save Twitter?

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There are two basic takes on what Elon Musk is doing at Twitter: either’s he’s trashing the whole thing, or he’s a strategic genius with a plan so far-reaching that we mortals can’t see it yet. I’ll explain why, even if he is a genius, Twitter won’t be the mechanism for realizing his genius. The … Continued

Writing when you feel like it . . . and when you don’t

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Here’s how to make progress when writing comes easily — and also when it feels like a struggle. I need to start with this assumption: you know where the chapter you are working on fits into the book you are writing, and what its purpose is. You know what question the chapter is trying to … Continued

In praise of audiobooks

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I love audiobooks. Here are a few thoughts about consuming them, and creating them. Audio occupies the mind when the body is doing something else I don’t listen to music much. (Yeah, I know, that makes me a psycho.) I’ve listened to business books, light nonfiction, heavy analytical nonfiction, and fiction books. I’m listening to … Continued

A man by numbers

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What, after nearly nine decades, is the measure of a man? What does he leave behind? 261 assorted cables, coax, RCA, lightning, USB 1.0, 2.0, and up 69.5 dongles 22 power cords 1.68 TB total on 43 thumb drives, 99.1% empty, capacities 32 MB and up 15 sets of earbuds and headphones 5 mice 109 … Continued

What kind of neighborhood will Elon Musk’s Twitter become?

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Elon Musk’s purchase of Twitter closed last night, and he sacked four executives including the CEO. What might Twitter be like if Musk lays off 75% of the staff, as The Washington Post reports he plans to do? Consider Twitter as a neighborhood Here’s an analogy for you. Let’s assume that you live in a … Continued

How long does it take to ghostwrite a book? That’s up to you.

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Even if you hire a ghostwriter to write a book for you, you’ll still need to put in plenty of time on the book. You can outsource the writing, but it’s still a collaboration. And your involvement, more than anything else, determines the speed of the project. I have ghostwritten two books. The cost was … Continued

Why you’re not a writer (yet)

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Let’s do a thought experiment. Imagine a time in your near future. You’ve written a book. It has made a big impact on a lot of people. Everyone who reads it says, “Wow, now I understand.” You have many fans, and they love what you’ve taught them. They talk about it often. You see people … Continued

Diverse writers, one voice

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I’ve ghostwritten text for a diverse group of people: Voices I don’t change my writing style that much when writing in the voices of these people. Why? Because of what I’m writing. I’m writing about business strategy or personal productivity, in general. That requires an authoritative tone. Anyone can take on an authoritative tone. It … Continued