The 12 immutable stages of business book creation

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A veteran author knows the 12 stages. Rookies often don’t. But if you’re an author, you’ll inevitably experience them, regardless of whether you’re ready. So get ready. 1 Idle flirtation “That’s a cool idea.” “That could be a book.” “I think I could write about that.” Like all flirtations, this one is titillating and intriguing … Continued

Rutger Hauer is gone, like tears in rain

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The actor Rutger Hauer has died. He elevated his most iconic performance by saying less than was in the script. Towards the end of the science fiction epic Blade Runner, the two main characters confront one another. Rick Deckard, played by Harrison Ford, has been tracking down an escaped replicant — a genetically engineered artificial … Continued

Why are articles about Jeffrey Epstein disappearing from Forbes?

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Jeffrey Epstein, investor and convicted sexual offender, was the subject of glowing articles in Forbes and HuffPost. Why were these articles published, why have they been taken down, and who is responsible for vetting content? These are tougher questions than it might seem. Epstein, of course, is the power broker who’s now accused of sex … Continued

Netflix vs. Straight Pride: Don’t troll the trolls

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Netflix and the organizers of the Boston “Straight Pride” parade are having a food fight. Netflix’s lawyers’ got snarky, which seems like fun, but is actually counterproductive. Let’s tell this story in context. The Boston “Straight Pride Parade” is, of course, a reaction to Boston’s Pride, a celebration of gay pride and other LGBTQ attitudes. … Continued

Are we done with the profanities in book titles yet?

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Without Bullshit here, analyzing why so many book titles now have obscene words in them. Get your hypocrisy giggles out of the way, first. This is a serious analysis. If curse words offend you, don’t read on. (If that really is you, how did you even get here?) Take a look at any bestseller list. … Continued

How to get that executive case study interview

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Business books include case studies and perspectives from executives. Executives live in impenetrable corporate fortresses. How can you get them to go on the record? I’ve already written about how to find the stories — through your own experience, existing vendor case studies, and news articles. So my starting point for this post is that … Continued