Kids at home? Here are a few tips from a successful homeschooling family.

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My wife and I homeschooled our two children. One has now graduated Tufts University, magna cum laude, and the other is studying computer science at the University of Massachusetts. They’ve grown into smart, moral, and caring people. Here’s a little of what we learned from schooling them that may help you survive the next few … Continued

The (only) three corporate messages that make sense right now

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My inbox is full of irrelevant messaging. There are the messages from everyone from my eye doctor to the bike shop about COVID-19. And then there are marketing pitches that were clearly created months ago and are totally irrelevant now. There’s only one thing on people’s minds: surviving the pandemic. If that’s all people are … Continued

A few very dumb COVID-19 corporate messages

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Every corporation you’ve ever done business with is now filling your inbox with “reassuring” messages. Most of them are companies you’ll never work with again, so they’re just an annoying background buzz. But some of them are actively dopey. Things are bad enough — this is no time for more self-inflicted brand damage. And now, … Continued

Viral generosity

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I’m usually a hardass. But I find myself feeling a lot more generous right now. Yesterday, I went shopping at Whole Foods. It was the day after Trump’s address, after the WHO had declared a pandemic, after the stock crash, the emergency declarations, the NBA shut down. The local schools and library were announcing that … Continued

You’re sharing essential content. Here’s how to get colleagues to read it.

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As I work with companies on internal communication, I see amazing and pervasive levels of inefficiency and waste. These groups work hard, generate valuable content, and then despair when it has less impact than they had hoped. This is fixable. I’ll share six ways you can change what and how you write to properly value … Continued

Delta Air Lines coronavirus response beats the other US airlines

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With the COVID-19 Coronavirus spreading, is it safe to fly? The Centers for Disease Control and Prevention (CDC) says yes. From their site: Because of how air circulates and is filtered on airplanes, most viruses and other germs do not spread easily on airplanes. Although the risk of infection on an airplane is low, travelers … Continued

How to run a workshop by videoconference

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Workshops are a great way to train people. They can continue even when people are unable to gather in the same room, or leaders are unable to fly to present them. You just have to work a little harder to engage the participants. I’ve delivered 27 clear writing workshops so far. Three of those were … Continued