Not the Christmas morning I was expecting

I write every weekday. Christmas day is no exception. Today’s story is what happened to me on Christmas morning in New England, which didn’t quite turn out as expected. I was raised in a Jewish family and married a woman from a Christian family; as we have celebrated both traditions I’ve learned to love the … Continued

Newsjacking and other fruitful sources of content marketing ideas

“What am I going to write about?” That’s the content marketer’s constant challenge. In fact, the number of sources is endless. You just have to have the right mindset. Let’s remember what content marketing is. While there are any number of definitions out there, I think of it very simply: Content marketing is sharing something … Continued

A style guide for Nazis (yes, actual Nazis) shows how words matter

HuffPost got access to the style guide for The Daily Stormer, a prominent neo-Nazi website. It’s like most style guides except in the language it contains about Jews and racial slurs. If you can bear to look at it, it might make you think about the language you’re using, too. I’ll start this post with … Continued