How to make bold predictions in a terrifying time

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The world is changing rapidly before our eyes. If you advise decision-makers, they crave your leadership right now. But it’s a terrifying moment — you can’t just charge blithely ahead, fast forwarding past a crisis that has affected all of us. Whether you call yourself an analyst, a thought leader, a public speaker, or an … Continued

Yes, you can market in these trying times #OpenWeStand

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TV spots and other advertising right now are mostly wasted. Consumers view your normal ads for normal products against a backdrop that is not remotely normal. People are shut up in their houses; people are dying. This is not a time to get people to test drive SUVs or open a new credit card or … Continued

Don’t stand so close to me

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Young students, so social,They crave friends like a drug.Not TikTok. Not Insta.They have to chat and hug. Their longing for friendshipOutlasts their parents’ rage.They gather, so close now,Like actors on a stage. Don’t stand so. Don’t stand so.Don’t stand so close to me.Don’t stand so. Don’t stand so.Don’t stand so close to me. The Boomers. … Continued

Perfectly meaningless: can you top these vacuous COVID-19 emails?

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Of course your inbox is full of virus-driven emails. And of course they mostly suck. By now, most companies have sent their stupid email and then learned to shut up. But not all of them. If you have nothing to say in this difficult time, say nothing. It’s rare that I see an email that … Continued

“Everything happens for a reason” — umm, that’s bullshit

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It sucks right now. You’re stuck in your house. You’re running out of toilet paper. Your 401(k) is tanking. Why is this happening? I recently mentioned the problem while working out with my personal trainer. (We’ve moved out sessions from the local gym to a field outdoors — I bring all my own equipment, and … Continued

“Curbing Cabin Fever” by Ray Bernoff

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My son Ray was disabled and confined to his bed for an extended period a few years ago. He figured out how to deal with it. And, bless him, he has now created a guide, based on that experience, to help all of us. It’s called “Curbing Cabin Fever: How to Spend Weeks in One … Continued

Should you write a book during the viral apocalypse?

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You’re stuck at home. You have internet access and, maybe, a little more time to yourself. Should you write a book? This advice is mainly for those who write business books and self-help books to gain influence — my primary audience. But I hope that all authors currently sheltering at home during the coronavirus crisis … Continued