The simple truth about writing a business book

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There’s a simple, ironclad chain of logic that tells you everything you need to know about writing a business book. Start with why. Why are you taking on the challenge? It’s going to take a lot of your time and effort. It will require an incredible commitment of creativity and energy. So why bother? The … Continued

Is a Tesla on Autopilot safer? Maybe, but Elon Musk’s stats are crooked

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Elon Musk says Tesla is twice as safe with Autopilot on, but his stats don’t add up. Here’s Musk’s tweet. Here’s the quote from Tesla’s report, as published in Teslarati: “In the 4th quarter, we registered one accident for every 2.91 million miles driven in which drivers had Autopilot engaged. For those driving without Autopilot, … Continued

Lora DiCarlo’s CES sex toy press release made me ecstatic

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A sex toy called Osé from the company Lora DiCarlo won an award at the Consumer Electronics Show. Then the show’s organizer, the Consumer Technology Association, took the award away. Lora DiCarlo founder Lora Haddock’s pointed, honest response is one of my favorite press releases of all time. Obligatory content warning: If it bothers you … Continued

Kohler’s fully immersive flagship intelligent toilet experience

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CES, the consumer electronics show, is the apotheosis of overblown technology demos and promises. Exuberant press releases abound. Kohler’s bathroom products are now fully digital, connected, and interactive — so it must compete on hype with the likes of Facebook and Samsung. Let’s just say that after reading the company’s latest press release, I’m flush … Continued

Airline pilots who hate the shutdown must be more direct

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The head of the Air Line Pilots Association sent a letter to President Trump warning of the government shutdown’s impact on safety. It’s sobering, especially when you strip out the passive, military-jargon-laden language and clarify what they’re really saying. The ALPA is a union that represents 61,000 pilots including those flying for Delta and American. … Continued

The Netflix interactive drama “Bandersnatch”: the start of a new medium

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The wizards from Black Mirror have delivered a new kind of entertainment on Netflix: a “choose-your-own-adventure” interactive drama called “Bandersnatch.” It involves the viewer (player?) in a way that’s goes beyond both games and film. I think “Bandersnatch” is a harbinger of amazing new kinds of entertainment to come. “Bandersnatch” is the story of Stefan … Continued

How to turn data into profit: Data Leverage

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I was privileged to work with the authors of an amazing book last year: Data Leverage: Unlocking the Surprising Growth Potential of Data Partnerships, by Christian Ward and James J. Ward. The reason I call this book amazing is that it answers a fundamental question I’d never considered before: What is the value of all … Continued

Writing in flow is not a Markov process

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Writers follow the flow. But if you don’t keep track of the destination, the flow will lead you astray. Let me explain, using the mathematical concept of a Markov process. What is a Markov Process? You’re familiar with Markov processes, even if you don’t realize it. A Markov process is one in which the likely … Continued