Sleazy marketing destroys your own brand

Continued">

When you descend into unethical and annoying marketing tactics, your desperation shows. You destroy your reputation in pursuit of questionable gains. And it’s permanent. Today, I’ll share two marketing messages that are object lessons in how marketing can backfire. Each was an automated message directed at me in a personal communications channel, but in this … Continued

Your book launch hero crew

Continued">

If you’re working on an advice book, here’s a way to get a lot of people to hear about it. I call it the hero crew. Do this, right now — before writing (if you haven’t started yet), before you do anything else. Nail down your audience. It might be women entrepreneurs, CIOs embracing the … Continued

The 5-step fast edit

Continued">

You have a piece to edit and limited time to work on it — and the piece is a mess. How can you fix it quickly? While every author has their own idiosyncrasies, some problems are common, easily fixed, and make a dramatic difference in readability. Here are the five quick steps to make writing … Continued

Publishing is a club. Here’s how to get published if you’re not in it.

Continued">

I hear it all the time. I don’t know anybody in publishing. How am I going to get anybody to look at my (nonfiction) book idea? The editors I know are most likely to consider books from people they’ve published before. They’ll review a book represented by a reputable book agent. Outside of that, your … Continued

Why Mitt Romney is the most important man in America

Continued">

The future of the United States depends on Mitt Romney — but not in the way he imagined when he ran for president in 2012. The following things are going to happen: More will come out about Trump and Ukraine. None of it will look good for Trump. More will come out about Trump inviting … Continued

Should a patient portal be an ad-free space? Should anything?

Continued">

I was surprised to get a promotional message in my doctor’s patient portal, mislabelled as “New Information in Your Chart.” It made me think about marketing, what it is, and where it belongs. Here’s how it looked: I like my doctor and I like my doctor’s practice, which I think is doing excellent work. I’m … Continued

Why you (probably) need a book agent

Continued">

You want to publish a book. Do you need a book agent? Yeah. You probably do. Since there’s so much confusion about agent and publishers, here’s an FAQ for you, answering the questions I hear most often from authors. How do agents get paid? To understand when an agent makes sense and what they do … Continued