New Red Sox uniforms. The horror. The horror!

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On my Facebook profile, under “religion,” it says “Red Sox fan.” So I cannot remain silent about the special set of uniforms that the Boston Red Sox and Nike unveiled for the team to wear on April 17-18. Here’s how they look. I apologize if this photo has made you come close to losing your … Continued

Opening paragraphs of book proposals that sold

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I see lots of book proposals. Somebody told a bunch of these writers to start with “Overview.” Those proposals leave me nodding off. They’re a lot less likely to sell, too. Your proposal should grab the editor by the throat from the first word. Your proposal should shout, “This person is an awesome writer!” with … Continued

Opportunities in the economic restart

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As vaccinations rise, lockdowns lift, and consumers once again feel confident, expect an economic surge in the US in the spring and summer of 2021. But the new economy will not look like what we had before. Three things will drive the economic resurgence. First, at least among Americans with middle incomes and above, savings … Continued

Should brands like Amazon attack their enemies on social media?

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It’s a truism in social media circles: brands should be more human. Of course, humans have a full range of emotions — they can be angry, not just nice or funny. Do we really want angry brands? Brands like Amazon that attack people on social media are going to find out they’re making a mistake. … Continued

Voltswagen? How the April fools at VW failed at pranking.

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Volkswagen posted, then withdrew, a press release about renaming the company as “Voltswagen” to reflect a commitment to electric cars. Apparently it was an April Fools joke — and very poorly executed at that. Here’s the timeline of how it went down: Monday, 29 March: Press release about the rebranding “accidentally” posted on VW Website, … Continued

This WordPress Gutenberg linking feature should be in every text editor

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WordPress includes a linking feature missing from every other text-editing application. They all ought to copy it. In 2018, Automattic, the parent company of the blogging platform WordPress, debuted the block-based editor Gutenberg for authoring blog posts. People hated it, but it made sense — advanced bloggers were building blogs out of blocks anyway. By … Continued

9 virtual workshop tips

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After conducting 15 clear writing workshops using videoconferencing tools, I’ve learned a few things about what works and what doesn’t. I originated my workshops for in-person delivery, but for the last year, I’ve been delivering them online exclusively. There has been a surge of demand since I went virtual — I think people are looking … Continued