Fastly crippled much of the Web, then issued the perfect apology

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Fastly runs a CDN — a content delivery network that makes delivery of Web pages faster globally. Due to a bug, major Fastly clients including Amazon, Reddit, Spotify, eBay, and Pinterest were unable to serve pages to customers for about an hour Tuesday. Fastly apologized — and its apology is a clinic in how to … Continued

Freelancers: here’s how to ask to be paid

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If you’re a freelancer, you need to get paid. I’m not talking about how you set up your business or what you actually do. What do you do when it’s time to ask to get paid? Here’s a secret freelancers won’t tell you: some of them are embarrassed to ask for money. I know a … Continued

From writing workshops to cultural change — the importance of follow-through

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I’ve conducted 18 clear writing workshops in the past two years — mostly by videoconference. It’s clear to me that the participants are engaged and want to change. But do the workshops actually accomplish anything lasting? They can . . . but only if you customize the content and maximize the follow-through. I think this … Continued

Why Trump’s blog failed

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Donald Trump started a Twitter-style blog called “From the Desk of Donald J. Trump” 30 days ago. Yesterday his team took it down — apparently there was just too little traffic to make it worthwhile, and Trump was disappointed. What went wrong? The correct reason is not “the blog was filled with bombastic and hateful … Continued

How many metaphors fit in one sentence? Concoda tries for the record.

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Concoda writes about finance for 7,700 followers in Substack and Medium. While writing about bubbles piled high, this author piles metaphors even higher. Here’s a tip: if your prose makes people goggle and giggle, you may be undermining your points. Today’s topic is “The Mother Of All Economic Bubbles Is About to Get a Lot … Continued

Value ratios: a key metric for your book chapters

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Business book chapters are made out of ideas, stories, research, argumentation, and advice. To be readable, you need to maximize the stories and advice. Very simple: look at the chapter draft you wrote. Measure the number of words dedicated to each type of element: Ideas and frameworks. Principles you use to make your points. Stories. … Continued