Who’s better for the economy, Democrats or Republicans?

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I set out to learn which party did a better job for the American economy. What I found out taught me more about data than politics. In a time of market-based panic and bloviating presidential candidates, we need thoughtful data analysis, not empty rhetoric. Here’s a challenge for you. Just for a moment, try not … Continued

Oliver Sacks’ beginnings

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Oliver Sacks died yesterday. He was a neurologist who wrote about his cases. I loved his prose. You could learn a lot from his unornamented style and intriguing titles. When you start reading something he has written, you immediately relax, knowing you are in the hands of a master storyteller. His narrative sweeps you away into … Continued

Steve Perlman, WebTV, and the long-term value of integrity

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Don’t back down from the truth. Even if you disagree with people, your integrity will win them over in the long run. So, it’s 1996 and my bosses at Forrester have insisted that I write a report about non-PC Internet devices. I’m so dubious about the idea that the original title of the report is “The … Continued

10 tips on how to write shorter

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Use fewer words. If there is one thing you learn from me, learn that. I’ll show you how. If you’re in business, people read what you write on a screen. Their inbox is filled with crap. You’ve got to get them hooked quickly, deliver your message, and then let them get on with their day. … Continued

Can Bernie Sanders talk straight about race?

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Two presidential contenders stand out from the crowd when it comes to expressing clear, unequivocal views: Donald Trump and Bernie Sanders. We’ve already established that Trump’s forthright views, while clear, are often factually inaccurate. But what about Bernie? Senator Sanders’ biggest challenge in winning the nomination is black voters, who so far are more likely to vote for Hillary … Continued

How a Forrester analyst thinks about the robots taking your job

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Robots and other forms of automation are going to transform the job market, but how much? There are four points of view. And that’s a good way to understand what it means to be an analyst. The pessimist looks at the decline of jobs like secretary or factory worker and sees the same pattern in automation … Continued

Augie Ray, can we admit now that social media marketing is dead?

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Augie Ray is right. Social media’s house is on fire. He also says you can start over. I’m not so sure. Augie (an old friend and colleague of mine) recently published a major blog post about what’s wrong with social media. Here’s the gist of his message: Grab the fire extinguisher, build a social media … Continued

Brinksmanship with News Corp. President Peter Chernin

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A Forrester Forum, like any big event, is quite a production. As part of it, you interact with powerful people in industry, people like Peter Chernin, and that doesn’t always go exactly as planned. I’ll take you behind the scenes at one of these events that included an unexpected moment of terror. It’s September 2004, … Continued