Each must make their own decision on the singular “they”

Continued">

In English, there are things you can count on . . . like the fact that “they” is plural. Except it isn’t always. Let me see if I can convince you. As my coauthors and I were writing The Mobile Mind Shift, one of them came up with this central definition: A mobile moment is a point … Continued

Liberals and conservatives agree: Jeb Bush is full of bullshit

Continued">

Chew on this statement from Jeb Bush, after the Supreme Court upheld gay marriage nationwide: Guided by my faith, I believe in traditional marriage. I believe the Supreme Court should have allowed the states to make this decision. I also believe that we should love our neighbor and respect others, including those making lifetime commitments. … Continued

Satya Nadella’s mission for Microsoft is an icon of clarity

Continued">

Sixteen months ago, Satya Nadella took over as Microsoft CEO. Today he emailed Microsoft’s 100,000 employees about the company’s mission. His email is an icon of clarity, focus, and motivation. Thanks to GeekWire, you can read the whole email. Consult your local analyst for an opinion on whether Microsoft can execute on this vision. But regardless, you could learn … Continued

Trying to rally the troops? Jargon is not the answer.

Continued">

If you were a mad scientist working on a formula for overblown, passive, jargon-ridden prose, you’d combine three powerful bullshitogenic ingredients: government, health care, and information technology. Today we’ll hear from someone who did just that, and revealed how a long immersion in bad writing can overwhelm even the most diligent workers. If you’re stuck in a world like this, I’ll … Continued

My Bloomberg interview and media mindsets (podcast)

Continued">

I talked to Bloomberg Radio last week, thanks to a great guy, Woody Benson, who has a regular spot there. This was fun. I think radio is not necessarily ready for this level of honesty. This was fun, but the most interesting thing is the unspoken bias of where they’re coming from. At about 5:40 in … Continued

How to create “flow” in your writing process

Continued">

The brilliant psychologist Mihaly Csikszentmihalyi describes the experience of “flow” — of being productive, in the moment, and making rapid progress on work that matches well to your skills. Flow creates great writing, but it happens only if you prepare properly. If you’re writing something longer than 1000 words, it matters how you write it. You’re … Continued

The bizarre poetry of Infosys’ influencer email

Continued">

Infosys is the second-largest systems integrator in India, the epicenter of outsourcing. One of their analyst relations people recently sent a friend of mine an entertainingly baroque email. Systems integrators are huge companies that have trouble articulating their differentiation. They have various technical strengths and will build what you ask them to build. Differentiating is … Continued