My visit to Playboy: just like any other content

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So, I get this call (this was a few years ago, when I was Forrester’s TV analyst). The Forrester salesperson wants me to do a strategy session at Playboy Entertainment Group, the parent company of the Playboy Channel, the Spice Channel, and all of Playboy’s video assets. I take it, because I’m the TV expert. … Continued

How to yearn

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Here’s the situation. You’ve been doing the same thing, probably at the same job, for a while now. You’re pretty good at it, but sometimes it’s a pain. It’s become easy; it’s not really challenging. The challenge is keeping yourself motivated, because it’s too familiar. And you’ve begun to yearn for something new. If this … Continued

Talking with Phil Simon, author of “Message Not Received”

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Phil Simon and I are kindred souls. He comes out of tech, has written seven books, and hates jargon and doubletalk with a burning passion. When he’s not appearing in commercials for Breaking Bad,  he’s out there fighting the good fight. Here’s my interview with him. Your main point in the book is that most business communication … Continued

Strategic jiggery-pokery as the Cleveland Browns hire Paul DePodesta

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The NFL’s Cleveland Browns just hired stats guru Paul DePodesta, a baseball guy, as “Chief Strategy Officer.” I’ve read the press release, and I still have no clue what that means. You’ve probably heard of DePodesta. He was the analytics whiz in Moneyball, the one that Billy Beane embraced to turn around the Oakland A’s. (Jonah Hill … Continued

North Korea: H-bomb and bombast

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When it comes to bullshit, nothing is more sublime than communist propaganda. North Korea says it tested an H-bomb this week (US officials say it was only a regular nuclear bomb). That’s terrifying. The official statement from the North Korean government isn’t really helping their cause though. I’d forgotten the loony nature of totalitarian communist Newspeak. The English translation … Continued

Here’s what long tweets will do for Twitter: nothing

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Twitter CEO Jack Dorsey suggested that he might allow long tweets — up to 10,000 characters. That’s fixing a bug, not fixing Twitter. It won’t change much. Twitter has limited Tweets to 140 characters since the start, a limit that arose out of length restrictions on text messages. Short tweets defined the service. Nobody tweets by text message … Continued

Make data happen.

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I miss data. I love data and I can do great stuff with it. When I started at Forrester, we had no consumer data. Then Bill Bluestein challenged me to come up with a consumer segmentation. We used that segmentation, Technographics, to build our first consumer surveys. We entered an awesome world in which you could find … Continued

In the Boston Globe’s crisis, blame the Globe, not digital disruption

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The Boston Globe is now a week into its epic delivery mess. You could blame digital disruption, but you’d be wrong. The Globe’s management did this to itself. First, let me single out the Globe’s journalists for praise. In the wee hours Sunday morning, reporters volunteered to help deliver papers. (I love Hiawatha Bray‘s caption for this photo … Continued