You should write like Larry Page in his Google-Alphabet announcement

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Google CEO Larry Page’s reorg announcement — about creating a new parent company called Alphabet — is clear, direct, and personal. It’s way better than any press release. You should learn to write like this. Frankly, I had just been reading all the articles attempting to “clarify” this announcement until I finally read Larry Page’s post … Continued

An interview with no-bullshit dietitian Kerri Hawkins

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No topic has more bullshit than people writing about diets and nutrition. I learned that from my favorite food expert, Kerri Hawkins. Today, I interview her about the way diet companies, food companies, restaurants, and media bullshit us about food. Kerri is the the past president of the Massachusetts Dietetic Association and has helped people to lose … Continued

Would you buy this book? Writing Without Bullshit

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Today, I unveil the plan for my book. I’ll be pitching it to publishers soon. Here’s the title, subtitle, and table of contents. I took a shot at the flap copy, too. I’m avidly interested in your reaction. (I wrote the title, subtitle, and flap copy as they would appear on the book. I enhanced the … Continued

Write the marketing pitch first, before you build the product

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Trying to figure out what you’re building? Figure out first how you’re going to sell it. Write that. Then you’ll know what to build. When Charlene Li and I sat down to plan our book, we needed to start somewhere. She had a lot of great ideas about social media, but we didn’t know which of those … Continued

Jon Stewart: The best defense against bullshit is vigilance

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Jon Stewart inspires me. In my moments of absolute fantasy I imagine I am in some small way contributing to the work he began. So it gives me great pleasure that he devoted the final moments of his final show to the theme “Bullshit is everywhere.” He cites, for example: The bullshit of infinite possibility: … Continued

Post-debate, my radical prediction about Donald Trump

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Like many of you, I’ve been trying to answer the question “What in hell is Donald Trump actually doing?” I know now. I can also make a prediction about how he will change the 2016 election, and it’s not just “hand it to Hillary.” As he has all along, Donald Trump said things last night that … Continued

Great writing about food: Combat-Ready Kitchen

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Now I know who’s responsible for all the packaged, processed food in the supermarket. It’s the Army. I’ve just read Anastacia Marx de Salcedo’s Combat-Ready Kitchen: How the U.S. Military Shapes the Way You Eat, a new book published this week. I’ve known Anastacia a long time, but I had no idea she could write … Continued

Facebook video fight: strong accusations vs. weasel words

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YouTube video producer Hank Green says Facebook cheats, lies, and steals. Facebook product manager Matt Pakes responds that everything is fine. He’s not willing to admit that Facebook is the Borg. The question here is simple: If you have a popular video, are you better off uploading and embedding it in Facebook or just linking to it YouTube? … Continued