Part I: Change your perspective

1. Transcend bullshit

2. Seize your opportunity

Part II: Change what you write

3. Move beyond fear

4. Write short

5. Front-load your writing

6. Purge passive voice

7. Replace jargon

8. Eliminate weasel words

9. Be direct

10. Use numbers wisely

11. Reveal structure

Part III: Change how you write

12. Be paranoid early

13. Think first

14. Plan purposefully

15. Unleash creativity

16. Find flow

17. Collaborate without tears

18. Embrace edits

19. Edit effectively

Part IV: Change what you produce

20. Understand containers

21. Email thoughtfully

22. Master social media

23. Promote intelligently

24: Craft actionable reports

Epilogue: Change the bullshit culture