Why you shouldn’t charge by the word

Continued">

I never charge by the word — for writing, for editing, or for anything. The principal at a PR firm recently hired me to write articles for one of their clients. I will be working with the firm and the client to create articles of about 1500 words appropriate for placement in business publications, based … Continued

I was just thinking . . .

Continued">

People younger than you know stuff you don’t know. So do people older than you. So learn to listen better. You shouldn’t engage with politics unless you are also engaged with reality. The things you know about people will still be true decades later. The things you know about things will be obsolete in a … Continued

The politically incorrect editor

Continued">

I get complaints about how my advice is insensitive to certain types of humans and living things. I will not turn my advice into mush. I like it crunchy. Most of you do, too. If you don’t like it, read somebody else. Here are my responses to the complaints people have made or may be … Continued

What can you learn from this awesome article on . . . hockey goalies?

Continued">

I am not a hockey fan. But when I read Ken Dryden’s new piece in The Atlantic — “Hockey Has a Gigantic-Goalie Problem” — I was captivated. This is not showy writing. It’s just so engaging you can’t stop reading. Yes, folks, this is 4700 words on the pads and behaviors of hockey goalies, written … Continued

Contributed op-ed case study (4): Editing and revision

Continued">

Writing an opinion piece is rarely the end of the process. The editors of your target publication are likely to request revisions. An effective writer budgets time for those revisions and maintains effort and creativity through the revision cycle. Responding to edits In the last three posts, I explained how I pitched, researched, and wrote … Continued

Contributed op-ed case study (3): Planning and writing

Continued">

Writing can be easy, provided you prepare properly. I’ll show how that applied to the op-ed I placed in the Boston Globe last Sunday. Let’s start by talking about two types of writers, planners and pantsers, a concept I borrow from fiction writers. Planners are the people who map everything out ahead of time, in … Continued

The emotional side of editing (and being edited)

Continued">

It’s your prose, lovingly crafted. An editor has now started tearing it apart. What’s your reaction? Are you angry? Sad? Hurt? Here’s how to deal with it. The context for this post is personal. For the last two weeks, I’ve been working on an op-ed about Facebook and similar sites for the Sunday opinion page … Continued

20 insights from an analyst writing marketing copy

Continued">

I am writing a lot of marketing copy lately. I’ve noticed some things you might find helpful. Here’s what I’m currently writing and editing: Marketing description for a book on management. Marketing description for a book on the future of transportation. Articles about corporate AI strategy for an author. Blog posts announcing an AI-focused startup. … Continued