20 insights from an analyst writing marketing copy

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I am writing a lot of marketing copy lately. I’ve noticed some things you might find helpful. Here’s what I’m currently writing and editing: Marketing description for a book on management. Marketing description for a book on the future of transportation. Articles about corporate AI strategy for an author. Blog posts announcing an AI-focused startup. … Continued

I cannot teach you to write. But I can help you to learn.

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I cannot teach you to write. No one can. I cannot teach you to sing. I cannot teach you to pause in the moment before dusk and appreciate the sunset. I cannot teach you to love and be kind to your fellow human beings. I cannot teach you to step into your forehand and follow … Continued

Should you write a book during the viral apocalypse?

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You’re stuck at home. You have internet access and, maybe, a little more time to yourself. Should you write a book? This advice is mainly for those who write business books and self-help books to gain influence — my primary audience. But I hope that all authors currently sheltering at home during the coronavirus crisis … Continued

The role of emotion in business writing

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Is business writing just about bloodless logic? Or is there room for some poetry, some inspiration, some passion in it? This week I conducted my clear writing workshop with writers from a large technology-focused company in Silicon Valley. The participants provide their product managers with research-based information to help support smarter decisions. A typical document … Continued

A tip for writers: how I maximize productivity with 3 monitors

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When people find out I work with three monitors, they’re always curious. Here’s how that works for me and why I think it makes me a more productive writer and editor. The three-monitor setup First, the basics. I have a brand new MacBook Pro 16-inch, replacing one that I had used since 2013. (None of … Continued

Nuggets, or how to not write a piece that’s a boring lecture

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A lecture is you standing up and droning on about what you think, based on your voluminous experience. It’s boring in person, and it’s a deadly way to write. In today’s short-attention-span world, a lecture is a good way to get people to click away from the post, stop reading the book, and give up … Continued

Nonfiction writing: It’s narratives all the way down.

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Nonfiction writing is made of stories. All of it. Advice. Logical reasoning. Analysis. It’s all stories. And if you don’t understand what a narrative is, no one will read what you write, and no one will be able to benefit from it. I’m editing a nonfiction manuscript right now in which the parts aren’t written … Continued

How to plan and write pieces of any length

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What’s the best process to write something? The answer depends, more than anything else, on how long it is. You need a plan, but that plan depends on the length of what you’re aiming for. (This advice is for nonfiction. If you write fiction, I’m curious how much the process differs for you.) This post … Continued