For nonfiction authors, productive obsession is a key habit

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Do you know everything there is to know about the topic you’re writing about? If not, you’re not trying hard enough. I want you to be obsessed. This is not a recommendation to acquire a mental illness. Obsession is a strategy, and I want you to apply it strategically. Here’s how it works. You think … Continued

There is no such thing as (nonfiction) writer’s block

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My writer friends tell me they’re suffering from writer’s block. They’re not. Oh, sure, they’re unable to write anything useful, but “writer’s block” conjures up an inability to write for unknowable reasons. In fact, I know exactly why they can’t write. If you’re suffering from writer’s block, allow me to help diagnose your problem — … Continued

Why is writing sometimes so hard, and other times so easy?

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Writing can be a joy or a chore. I thought of this as I saw this tweet from Raul Pacheco-Vega: “I’ve noticed something really funny: I struggle with putting words into paper, up until I reach a point where BOOM, the words just start pouring from my finger tips. Does this happen to you too?” … Continued

Newsjacking and other fruitful sources of content marketing ideas

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“What am I going to write about?” That’s the content marketer’s constant challenge. In fact, the number of sources is endless. You just have to have the right mindset. Let’s remember what content marketing is. While there are any number of definitions out there, I think of it very simply: Content marketing is sharing something … Continued

How to treat and cure 8 kinds of writer’s block

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What should you do if you need to write something and you can’t seem to get started? The answer depends on what’s stopping you: lack of ideas, lack of material, or lack of the will to live . . . I mean, will to write. I thought about this when a participant asked it in … Continued