The two words that (nearly) always cure writer’s block

The two words that (nearly) always cure writer’s block

You’re sitting staring and the page. You don’t know what to type. And the deadline is looming. Two words will break your trance: “Look, stupid.” Allow me to explain. What causes writer’s block This advice is for nonfiction writers only. (If you write fiction, you need advice from somebody else.) There are plenty of rational…

For nonfiction authors, productive obsession is a key habit
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For nonfiction authors, productive obsession is a key habit

Do you know everything there is to know about the topic you’re writing about? If not, you’re not trying hard enough. I want you to be obsessed. This is not a recommendation to acquire a mental illness. Obsession is a strategy, and I want you to apply it strategically. Here’s how it works. You think…

There is no such thing as (nonfiction) writer’s block

There is no such thing as (nonfiction) writer’s block

My writer friends tell me they’re suffering from writer’s block. They’re not. Oh, sure, they’re unable to write anything useful, but “writer’s block” conjures up an inability to write for unknowable reasons. In fact, I know exactly why they can’t write. If you’re suffering from writer’s block, allow me to help diagnose your problem —…

Newsjacking and other fruitful sources of content marketing ideas
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Newsjacking and other fruitful sources of content marketing ideas

“What am I going to write about?” That’s the content marketer’s constant challenge. In fact, the number of sources is endless. You just have to have the right mindset. Let’s remember what content marketing is. While there are any number of definitions out there, I think of it very simply: Content marketing is sharing something…