Ask Dr. Wobs: How do you get people to read to the bottom?

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I recently received this query from a loyal reader: In an era where merit is accorded on the basis of social media ‘likes’ and increasing numbers of TLTR [too longer to read] messages I would like to (read) your comments on how to get the audience to ‘read to the bottom.’ Good question. Is “read … Continued

Editing it down

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Your writing would be better if it were shorter. In my survey of business writers, the top complaint about what they read is that it’s too long. The top complaint about what they write is also that it is too long. We know we have a wordiness problem. But how do you edit things down? … Continued