How to help an author who just published a book

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If your friend just published a book, what can you do to help? You can say “congratulations,” which is nice, but what your friend actually needs is for as many people as possible to hear about the book, consider the book, buy the book, read about the book, and talk about the book. This is … Continued

You need Jay Baer’s “Talk Triggers” to make your business spread and grow

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There’s this book called Talk Triggers by Jay Baer and Daniel Lemin. It has alpacas on the cover. And you should buy it, because it’s really useful. If you’re in an agency, or in marketing, you’ve probably heard clients say “We want to create something viral.” It’s practically a meme. And it’s insipid. You cannot … Continued