Corporate identity and the copy convergence conundrum

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I write copy. When executives at the client can’t converge on a set of words about who they are, it often reveals more about them than it does about the words. When I say “I write copy,” I don’t mean email marketing or descriptions of urban sombreros. I get called in when a company is … Continued

10 ways to make your corporate description (boilerplate) less dreadful

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It’s there. At the bottom of your press releases, on the “Who we are” section of your website, at the end of your whitepapers. It’s the “boilerplate” description of your company. And it’s terrible. You’ve got 50 to 60 words to tell the world who you are, but if you’re like most companies, what you’re … Continued