New Uber CEO Dara Khosrowshahi must now deal with Transport for London’s decision to yank Uber’s license to operate in the city. He’s straddling two worlds — praising the team but asking for change and self-reflection. You can read his email to the global team either way, and that is the problem. Lets look at the…
Salesforce is a great program for small business. Each of its customer sites has an administrator, many of whom are non-coders. That’s why a recent “critical update” featuring “block execution” sounded scary — but incomprehensible — to many. The salesforce email: simultaneously opaque and terrifying A correspondent working in a small financial advice firm forwarded…
We use some words so often they lose meaning. “Digital” is one of those words. When GE CEO John Flannery says the future is digital, I get confused. If I’m too dumb to understand this, how many of his other readers are similarly ignorant? A little more clarity — and a review from an editor…
Thieves “potentially” made off with 143 million consumer records from credit reporting company Equifax. This is the worst data breach ever. The Equifax response is full of vague cover-your-ass statements at the exact moment when consumers most need accurate information. This is not the largest data breach ever — Yahoo lost data on 1 billion…
Hurricane Harvey looks like a devastating storm. But with the media deploying superlatives so frequently, is there any capacity for alarm left for this actual emergency? I analyze the lead hurricane article from The Weather Channel for precision, clarity, and effectiveness. The lesson here: context is crucial when describing a potential disaster. Start with this:…
When it comes to your passion for the NBA, Nike knows it’s the uniforms that really excite you. They’ve given 110% in their superlative- and jargon-packed press release. My critique feels like a slam dunk; let me know if you think it’s an airball. Here’s yesterday’s Nike release. I’ve put the superlatives and other weasel…
Yesterday’s explosive New York Times headline read “Trump Team Met With Lawyer Linked to Kremlin During Campaign.” But what exactly does “linked to” mean, here or in any other news story? Set your weasel detectors on this word, because it’s usually the weakest link in any news story. Here’s what the Times is reporting: Trump…
Whole Foods has loyal, upscale customers who might be nervous about its acquisition by Amazon, so the company sent people a reassuring letter by email. It’s one of the most vacuous communications I’ve ever read. Now that Amazon is buying Whole Foods, will the retailer focus on online buyers? Will it expand its selection, including…
Uber has repeatedly screwed up. Its CEO, President, CMO, and CFO are gone. Now Uber cofounder and chairman Garrett Camp says things are going to get better. Sorry, Garrett, but hoping is not a viable plan. Peter Drucker said “Culture eats strategy for breakfast.” At Uber, both are broken. The win-at-all-costs culture has generated a…