Tag: weasel words

10 ways to make your corporate description (boilerplate) less dreadful

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It’s there. At the bottom of your press releases, on the “Who we are” section of your website, at the end of your whitepapers. It’s the “boilerplate” description of your company. And it’s terrible. You’ve got 50 to 60 words to tell the world who you are, but if you’re like most companies, what you’re … Continued

When to break my writing rules

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My most popular post ever included ten writing tips and the psychology behind them. On social media, I see people reading these tips with no context and objecting. “Passive voice is perfectly fine,” they say, or, “You wouldn’t get very far if you only used short sentences.” You want to break my rules? I’m here … Continued

Facebook’s arrogant and patronizing statement about changes to the News Feed

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Facebook’s News Feed shows both what your friends share and what companies that you follow share. In some countries, Facebook is ripping the company stuff out of the news feed. But publishers need not worry, because as it says in its patronizing, arrogant, and ultimately meaningless statement, it has “no plans” to make those changes … Continued