When to break my writing rules

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My most popular post ever included ten writing tips and the psychology behind them. On social media, I see people reading these tips with no context and objecting. “Passive voice is perfectly fine,” they say, or, “You wouldn’t get very far if you only used short sentences.” You want to break my rules? I’m here … Continued

Facebook’s arrogant and patronizing statement about changes to the News Feed

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Facebook’s News Feed shows both what your friends share and what companies that you follow share. In some countries, Facebook is ripping the company stuff out of the news feed. But publishers need not worry, because as it says in its patronizing, arrogant, and ultimately meaningless statement, it has “no plans” to make those changes … Continued

New Equifax CEO Paulino do Rego Barros Jr. finally gets it right

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Equifax interim CEO Paulino do Rego Barros Jr. published a piece in the Wall Street Journal about his company’s response to its data breach. The tone and substance are ideal. Why does it always take at least 3 tries for a company to get its apology and reaction right? The Barros Op-ed works because it’s sincere, … Continued