The client cascade

The client cascade

In January of 2020, nearly two years ago, I got an email from an executive at a large streaming entertainment company. Would I consider conducting a business writing workshop for the company? Sure, I said. He asked for details and references. I sent the prospect — let’s call him Oliver — my one-page writeup for…

9 virtual workshop tips

9 virtual workshop tips

After conducting 15 clear writing workshops using videoconferencing tools, I’ve learned a few things about what works and what doesn’t. I originated my workshops for in-person delivery, but for the last year, I’ve been delivering them online exclusively. There has been a surge of demand since I went virtual — I think people are looking…

The audience makes the speech — so virtual and recorded speeches are challenging

The audience makes the speech — so virtual and recorded speeches are challenging

I’ve been speaking in front of groups for 40 years. The current pandemic has turned some of those live events into virtual connections or recordings. The audience is remote, or missing. And that changes things completely. A speech or class is not a one-way communication. Obviously, if there is an audience, they can ask questions….