The Zoom earnings call and the future of video communication

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Zoom used its own video product to conduct its first post-IPO earnings call earlier in June. This is the future of communication. As a former analyst, I can tell you what earnings calls used to be. There was a press release. Then there was a conference call, or possibly a Webinar. In any case, everything … Continued

Facebook is caught in the Nancy Pelosi video trap

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Facebook’s under fire for allowing the posting of altered videos of Nancy Pelosi. One of those videos makes her appear drunk. For reasons that may not be clear at first, this is an existential crisis for Facebook. First, let’s clear up some confusion. There are at least two Pelosi videos under discussion right now. One, … Continued

The perfect length for promotional video and other delusions from CONCURED

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According to CONCURED, an artificial intelligence platform, the perfect length for promotional video is 3 minutes and 54 seconds. This may be the silliest “fact” I’ve read this month. CONCURED, which calls itself “The world’s first AI-powered Content Strategy Platform,” issued a press release about its new insights. Here’s the whole thing: Artificial Intelligence Names … Continued

Promoting the T-Mobile-Sprint merger with a clear and upbeat message

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T-Mobile has agreed to acquire Sprint. But the two mobile carriers need regulatory approval to go forward with their merger. Rather than the usual lobbying, they’ve released a video. It’s notable for its clear, simple message addressed directly to consumers. Here’s the video, which already has 84,000 views. Reducing a complex message to simple and … Continued

5 reasons why text is better than video

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Video content is taking over the world, or so we’re told. Text is old-school — video stands out and people share it. So who needs to learn to write? You do. If you think the future of communications is video, you’re way off. Here are five reasons why, for nearly every communication you’re planning, text … Continued

Will video make text and writing obsolete?

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Everyone consumes content online now, and video is ubiquitous. Is it time to admit that writing is obsolete? Not quite. But you must recognize the power of video and understand how it works with text to improve how-to and narrative communication. I recently had a mindset-altering conversation with a third-year medical student. She’s helping me … Continued

United breaks passengers (and apologizes feebly)

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I didn’t want to write another United Airlines post, but so many of you insisted — and United’s apology is even lamer than the one from two weeks ago. On an overbooked flight from Chicago to Louisville, United Express needed space to ferry four crew members to another assignment. After an $800 bribe persuaded only two passengers … Continued

tronc’s employee video is the opposite of inspiring

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Tribune corporation produced a video to excite employees about its transformation to “tronc” (Tribune online content). The video vividly shows why it’s unlikely to succeed. Newspapers are in bad shape. And Tribune — which owns the Chicago Tribune and the LA Times, and has stumbled from owner to owner — is in particular trouble. Hence … Continued