Meta’s new values look more awful than awesome

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Less than six months ago, it seemed that Meta, the company behind Facebook and Instagram, had learned a very public lesson. Between its involvement in spreading disinformation in the January 6 insurrection, a humiliating leak of documents showing how little it cared about the corrosive impact of its policies, and public calls to break the company up, … Continued

Why are brand identity statements so generic?

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In his latest cartoon, Tom Fishburne of Marketoonist expertly skewered those “brand promise” statements you often read (and retch at). He’s completely right that corporate values and “reasons to believe” are filled with cliches and buzzwords. But why? Why is so hard for brands to differentiate? Having helped several companies write these sorts of statements, … Continued

The NSA adopts new watchwords in its mission and values statements

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The NSA changed its mission statement, deleting honesty and changing the definitions of integrity and transparency. The changes are revealing, because changes in mission statements reflect changes in how an organization views itself. The Intercept noticed that the NSA mission had changed. You can read the old statement, archived, here; the new one is here. … Continued

Wells Fargo’s vision and values led to its downfall

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Visions statements inspire. Wells Fargo’s inspired fraud. A close read of the company’s Vision & Values Statement reveals how the bank’s employees took some of the statements in this vision too far, ignored others, and created a corrupt scheme to meet quotas and violate customers’ trust. Elizabeth Warren mentioned the Vision & Values Statement during her withering … Continued