United Airlines spin: awful “Basic Economy” means “more choice”

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United Airlines announced Basic Economy, a new class of travel that lets you pay less and suffer more. In their press release, it sounds like a win for travelers, but as a frequent traveler, I predict a very different outcome. And it raises a question: where are the limits of a PR person’s job of making … Continued

Happy passengers matter, even if an airline study couldn’t prove it

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An International Air Transport Association study was unable to find a connection between passenger “happiness” and airline profitability. But that’s boring. So the travel news site Skift reported it as if happy passengers don’t matter. The lack of a finding, like a vacuum, sucked up the truth. Skift’s article, by Marisa Garcia, was titled “IATA Study Finds You … Continued

United Airlines’ missed opportunity to move beyond platitudes

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There’s been a little trouble over at United Airlines. But new CEO Oscar Munoz’s platitudinous email to frequent flyers makes it sound like everything’s great. He missed the opportunity to transform the airline and tell the truth about it. United is the worst major U.S. airline, which, given the pathetic state of US air travel, is … Continued