It’s time to ban all political ad targeting . . . everywhere

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Google will stop targeting political ads based on behavior. That’s a start. I call on every platform to end all targeted political ads (except by geography) — and for Congress to make this the law. Here’s what happened with political ads so far in 2019: Twitter banned all political ads. Google just announced that for … Continued

Hey, @jack, here’s how tweet editing should work

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Twitter’s VP of Research and Design Dantley Davis tweeted a list of new features coming to Twitter. Here’s the list: Where’s tweet editing on this list? These are minor tweaks that will mostly affect heavy users and celebrities. Everyone who has ever made an error while tweeting — that is, everyone who uses Twitter — … Continued

How should the president tweet?

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Sunday’s New York Times included a fascinating print and interactive section on the president’s Twitter Feed. However you feel about this president, you must agree that his tweets have been an effective if incendiary communications tool. The next president will use Twitter, but how? Based on observing not just Trump but other politicians and authority … Continued

Facebook ads are targeted lies. Should it ban political ads as Twitter did?

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Twitter CEO Jack Dorsey just banned all political and issue advertising. Facebook currently accepts all political ads, even if they include false content. But rather than blindly follow Twitter’s lead, I think Facebook has to think a little harder. The current situation regarding Facebook advertising for candidates is unacceptable. Mark Zuckerberg says it’s a free-speech … Continued

My debut as a horror writer

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Tomorrow you will get to read my first ever horror story — and it’s a paid gig. Here’s how that happened and why it probably was inevitable. My ghostwriting agency, Gotham Ghostwriters, regularly sends out emails with specific ghostwriting needs. I’m very selective about which ones I pitch, because my value is in writing tech-focused … Continued

Sleazy marketing destroys your own brand

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When you descend into unethical and annoying marketing tactics, your desperation shows. You destroy your reputation in pursuit of questionable gains. And it’s permanent. Today, I’ll share two marketing messages that are object lessons in how marketing can backfire. Each was an automated message directed at me in a personal communications channel, but in this … Continued

The powerful letter Baptist pastor Jonathan Carl wrote to Donald Trump

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If you were taking wagers on what I’d write about in this space, sincere praise for a letter from a Baptist minister would seem a very poor bet. Here’s what happened: President Trump got upset with Jonathan Karl of ABC News for reporting on the President’s claim that Alabama was in the path of a … Continued

The Trump Twitter ruling affirms the right to troll public figures

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An appeals court affirmed a ruling that Donald Trump’s Twitter account can’t block people. Let’s take a look at what that means. First question: is Trump’s account a part of the public record of government or an activity undertaken by a private citizen? It’s clear from what he posts that it’s intended to public activity. … Continued