Are you writing a memoir or an advice book? Avoid the murky middle.

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It is tempting to add personal stories to a book of advice, or bits of advice in a memoir. When mixing the two genres, though, be careful not to mix your objectives, or readers will find your book confusing. The challenge here is one of tone. Recall the ROAM analysis: Readers, Objective, Action, iMpression. Consider … Continued

In the Wix vs. WordPress fight, impressions matter

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Matt Mullenweg, the originator of WordPress and CEO of Automattic, is fighting with Avishai Abrahami, CEO of Wix. (Both companies make it easy to build web content.) The question driving this fight is the appropriate use of open source code. But what’s really at stake is reputation — and on that front, Abrahami’s wry commentary … Continued