Beyond meaningless platitudes

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Experts build their business on an idea. If the idea is a platitude, they don’t deserve respect — and they won’t get clients. I am so sick of the aspiring thought leaders on social media sharing platitudes and imagining they are insights. “You must put the customer first.” Oh, now I see. I was putting … Continued

Which is more important, integrity or friendship?

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As I watch people endorsing their friends’ books that they haven’t read, I keep getting reminded of a question that is nagging at the back of my mind. Which is more important, integrity or friendship? If you are an analytical thinker or hope to be a thought leader, this is not an idle question. An … Continued

About your book idea: do you need an editor, a ghostwriter, or therapy?

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Last night, I was talking to an established author who is helping out a couple friends who want to write a book. “They have a great story but they aren’t sure if they need an editor or a ghostwriter,” he said. That’s a pretty good question. If you’re an emerging thought leader and think you … Continued

9 reasons why thought leaders must embrace their competitors

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It’s a nasty, noisy world out there. It’s easy for your own ideas to get lost in the cacophony. I’m here to tell you what you don’t want to hear: make friends with your competitors, quote them, and give them credit for their great ideas. I came to this realization after collaborating with people who … Continued

How to write Chapter 1 of the book that will make your reputation

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You want to write a book that will make everyone take notice of the insights you’ve gained — insights that no one has thought of before. But how to start? I’m going to assume you have a powerful idea and you’ve researched it. (If you haven’t, nail those down before writing.) If you have a … Continued

Can truth and influence coexist? My challenge for 2018.

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Starting today and for at least the next year, I will focus my work on this question: What is the evolving dynamic between truth and influence, and what should you do about it? What do I mean by truth and influence? Here’s how I define these terms: Truth refers to the insights that research creates. … Continued

The year in bullshit: top “Without Bullshit” posts of 2017

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It’s been a hell of a year, and every month was filled with its share of bullshit. So let’s review 2017 through the lens of the most popular Without Bullshit posts in every month. January: “What’s really wrong with millennials?” asks Simon Sinek Simon Sinek has it all figured out. Millennials are screwed up because … Continued

Becoming a transformative, upper-right-quadrant thought leader

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Since thought leaders love the classic two-by-two matrix chart, it’s only fair to place them on one, based on the spreadability and provability of their ideas. I’ve defined thought leader this way: A thought leader is a person who has created a coherent body of ideas and is effective at communicating and spreading those ideas … Continued