Positioning for thought leaders

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Sure, it sounds attractive to be a “thought leader.” You just hold yourself out as an expert on something and then post a lot on social media and wait for the speaking and consulting gigs come pouring in, right? Not quite. There are a lot of pretenders out there. And there are a lot of … Continued

Beware of analysts and “thought leaders” flogging trends

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People who thrive on attention — analysts and “thought leaders” — will tell you about what’s new and on fire. Making long-term decisions based on that is likely a mistake. If you’re not on top of a trend, you’re nobody Imagine for a moment that you are trying to be a thought leader. This includes … Continued

What’s your 3-second brand?

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A new year is coming up. Perhaps you want to try to get very well known for something this year — write a book, give speeches, become a thought leader. When people think about you, what will they think? What’s your personal brand? You may want to think very long and hard about that, and … Continued

5 hurdles that distinguish authors from experts

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Some people are awesome at what they do. Other people are just as excellent, but they can write a book about it. Let’s take a close look at what makes the difference. To start, I want you to think about the thing you know that nobody else seems to know, the thing you are passionate … Continued

Frameworks matter: Why it’s not enough to be an expert

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Some people appear to know everything about a topic area. They’re respected, but they rarely get to be leaders. Other knowledgeable people have enormous influence. What’s the difference? Frameworks. Thinking frameworks. As you learn about a given area, you accumulate knowledge and fit it together in your mind. Eventually, given enough sustained study, you gather … Continued

The year in bullshit: top “Without Bullshit” posts of 2017

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It’s been a hell of a year, and every month was filled with its share of bullshit. So let’s review 2017 through the lens of the most popular Without Bullshit posts in every month. January: “What’s really wrong with millennials?” asks Simon Sinek Simon Sinek has it all figured out. Millennials are screwed up because … Continued

Becoming a transformative, upper-right-quadrant thought leader

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Since thought leaders love the classic two-by-two matrix chart, it’s only fair to place them on one, based on the spreadability and provability of their ideas. I’ve defined thought leader this way: A thought leader is a person who has created a coherent body of ideas and is effective at communicating and spreading those ideas … Continued