My grateful thanks for every setback, frustration, screwup, and failure

My grateful thanks for every setback, frustration, screwup, and failure

ByJosh Bernoff

As I look back on a long and fairly successful career, it’s become clear to me that the disasters, screwups, flops, and efforts that fell decisively short of the goal are the ones that I learned the most from. I started smart, but the flops were where I learned what mattered. On Thanksgiving, I’d like…

How to rewrite a book in one day (with sticky notes)
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How to rewrite a book in one day (with sticky notes)

ByJosh Bernoff

In 2009, Ted Schadler and I had a problem. The back half of our book Empowered wasn’t working. This is how we fixed it. We were nearing the manuscript deadline for Empowered, Ted’s and my book about strategies to deal with empowered consumers and workers. The front half of the book, about consumers (and marketing), was holding together pretty…