Robots in the Zeitgeist

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Did you notice how robots took over the Super Bowl commercials? By robots, of course, I mean all manner of intelligent assistants, both traditionally robotic and in the cloud. There was the robotic child who lacked the empathy to be a TurboTax live advisor, the smart speaker that couldn’t enjoy all the flavors of Pringles, … Continued

That Andy Warhol Burger King ad was misguided and pathetic

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Perhaps you watched the Super Bowl yesterday. Perhaps, like me, you found the game, the halftime show, and the ads underwhelming. But what the heck was going on with that Andy Warhol ad for Burger King? Go ahead and waste 45 seconds watching it: If you had 45 seconds to put your brand in front … Continued

NFL Commissioner Roger Goodell: many words, hardly any meaning

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Roger Goodell gave his “State of the NFL” press conference yesterday in the run-up to Super Bowl LI. Reporters asked difficult questions, and he gave mealy answers. If you’re looking for a tutorial on how to not answer questions, this is your chance to learn a lot. I’ll translate for you. (Based on the NFL’s transcript, … Continued

Super Bowl ads show the axes of content effectiveness

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Maybe you saw the football game last night. You probably noticed the commercials. Some were funny and sharable. Some were effective for the brand. But not that many were both. If you talk about your product, you’re probably being boring. If you try to be funny or cool, you risk wasting effort, leaving the viewer mystified about … Continued