Tag: statistics

5 ways to use evidence to back up (or challenge) an argument

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Based on the material I’m reading and editing, a lot of people have forgotten how to use evidence in their writing. They make unsupported statements that the reader is just supposed to swallow whole. If you want to persuade me that your assessment is valid, your prediction is accurate, or your advice is effective, here are five ways … Continued

Happy passengers matter, even if an airline study couldn’t prove it

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An International Air Transport Association study was unable to find a connection between passenger “happiness” and airline profitability. But that’s boring. So the travel news site Skift reported it as if happy passengers don’t matter. The lack of a finding, like a vacuum, sucked up the truth. Skift’s article, by Marisa Garcia, was titled “IATA Study Finds You … Continued

10 top writing tips and the psychology behind them

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There are plenty of folks happy to tell you how to write better, just as any doctor will tell you to “eat right and exercise.” But changing your writing (or eating) habits only happens when you understand why you do what you do. I can help you with that. That proposal or email you wrote must now compete for … Continued