Tag: speeches

The true meaning of the generalities in the Trump speech to Congress

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Donald Trump’s first speech to a joint session of Congress was typical of such addresses. It was unusual for Trump in that it was clear, well-structured, and got most of the facts right — but like the average State of the Union, it was a mixed bag of gritty legislative proposals and pabulum. Let’s take a look at … Continued

Will I see you in Indy this weekend? And other travels . . .

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It’s time to take this show on the road. I’ll be tearing up the Public Relations Society of America Conference with a talk on this Sunday, October 23 at 2:45 PM (room “White River E”). Given all the press releases I’ve ripped apart on this blog and my recent exhortation to give them up, this should … Continued

Ludicrous facepalms to avoid when dealing with authors

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Here’s what you need to know about authors: they spend a lot of time on their books, care about them, and think that they and their books are special. If you respect what they created, they’ll be happy to talk to you about anything reasonable. If not . . . well, they’re very witty smartasses, … Continued

The Hillary Clinton DNC speech: more hope and a bit more substance

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Today, I deconstruct Hillary Clinton’s convention speech, just as I did last week with Donald Trump. Clinton is much more about hope, compared to Trump, who emphasized fear. And her speech featured more real policy, but not by much. One thing I’ve learned from this exercise is how challenging it is to understand a political … Continued

Donald Trump convention speech is 8% policy, 92% fluff

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Donald Trump’s speech at the Republican National Convention was only 8% specific policy promises. On the other hand, by my word-for-word calculation, 20% of it was criticism of Trump’s opponents, 21% was fearmongering, and the rest was mostly vague generalities and cheerleading. Based on this speech, you really can’t identify what you’ll be getting if … Continued

Lessons from the plagiarism in Melania Trump’s speech

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Parts of Melania Trump’s speech at the Republican National Convention are strikingly similar to Michelle Obama’s speech from eight years ago. How does this happen? Plagiarism at this level is typically the result of sloppiness, not outright theft. If you don’t want this to happen to you, then you need to change how you work. What … Continued

2015 milestones, 2016 ambitions

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This time last year I was just scheming. Now I’m rolling. Thanks to all of you, I’m on my way to something new. Here’s a recap of what happened in 2015 and what I expect in 2016. 2015 milestones March 2: Escape. I leave Forrester Research after 19 years 10 months. I’ve reveal my scheme … Continued

Ask the first question

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When you’re listening to a good speech, your mind is engaged. The speech ends and the audience claps. Now raise your hand and ask the first question. I first learned this on December 7, 1995. The buzz around Web browsers had become deafening. My Forrester colleagues felt the browser was a threat to Windows and the desktop (and … Continued