The audience makes the speech — so virtual and recorded speeches are challenging

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I’ve been speaking in front of groups for 40 years. The current pandemic has turned some of those live events into virtual connections or recordings. The audience is remote, or missing. And that changes things completely. A speech or class is not a one-way communication. Obviously, if there is an audience, they can ask questions. … Continued

How I ended up giving 5 speeches at the Content Marketing Conference this April

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I never planned on speaking five times at the Content Marketing Conference. Because that’s just nuts. The conference is in Boston on 16-19 April. This will be my fourth time speaking there; Byron White of WriterAccess curates a great collection of speakers and it’s always a blast. Honestly, I go to a lot of conferences, … Continued

What types of pain resonate with writers?

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I delivered my Writing Without Bullshit workshop and seminar this morning to 72 people at the Content Marketing Conference. When you are in front of an audience, you can immediately tell what resonates — you hear laughter, see heads nodding, and hear a warm murmur of sympathy. So what resonated with these writers? “81% of … Continued

Should you start with a story or a lede?

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The best way to hook an audience is to start with a story. The best way to get people to read what you write is with a descriptive title and a few summary sentences (or as journalists call it, a lede). How do you resolve these contradictory pieces of advice? When I got this question … Continued