How I ended up giving 5 speeches at the Content Marketing Conference this April

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I never planned on speaking five times at the Content Marketing Conference. Because that’s just nuts. The conference is in Boston on 16-19 April. This will be my fourth time speaking there; Byron White of WriterAccess curates a great collection of speakers and it’s always a blast. Honestly, I go to a lot of conferences, … Continued

What types of pain resonate with writers?

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I delivered my Writing Without Bullshit workshop and seminar this morning to 72 people at the Content Marketing Conference. When you are in front of an audience, you can immediately tell what resonates — you hear laughter, see heads nodding, and hear a warm murmur of sympathy. So what resonated with these writers? “81% of … Continued

Should you start with a story or a lede?

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The best way to hook an audience is to start with a story. The best way to get people to read what you write is with a descriptive title and a few summary sentences (or as journalists call it, a lede). How do you resolve these contradictory pieces of advice? When I got this question … Continued

The true meaning of the generalities in the Trump speech to Congress

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Donald Trump’s first speech to a joint session of Congress was typical of such addresses. It was unusual for Trump in that it was clear, well-structured, and got most of the facts right — but like the average State of the Union, it was a mixed bag of gritty legislative proposals and pabulum. Let’s take a look at … Continued