How much is brevity worth? If you’re Axios, $525 million.

How much is brevity worth? If you’re Axios, $525 million.

Online news provider Axios just accepted Cox Enterprises’ acquisition offer worth $525 million. Where did the value in Axios come from? Brevity. Axios articles are short and pointed Below is a screen capture of a typical Axios article. The word count, including the headline, the byline, and the photo caption, is 247 words. What is…