Good and crappy reasons authors pick traditional, hybrid, or self-publishing models

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If you’re writing a book, there’s no perfect publishing model — there are always tradeoffs. Should you self-publish, pursue a traditional publisher, or approach a hybrid publishing model? Try these models on for size; see which one fits best. Traditional publishing Traditional publishers like Random House, Wiley, or HarperCollins — or smaller independent publishers — … Continued

Write what you know. (But what if all you know is the inside of your own brain?)

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They tell fiction authors to “write what you know.” The same obviously applies to non-fiction. But it’s all too easy to go from that to “Write about yourself” — especially when it comes to self-help books. If you know about marketing strategy, write about marketing strategy. If you know about startups, write about startups. Just … Continued