Why strategy books are more interesting than self-help books

Why strategy books are more interesting than self-help books

ByJosh Bernoff

Self-help is a huge genre of business books. They mostly leave me flat. I admit I’m biased. I started with advantages both economic and talentwise. I’ve always believed I could do things — at least academic and career-type things — so doubt was rarely a problem. But put my biases aside for a moment. I…

All self-help books are basically the same. Here’s how yours can be different.

All self-help books are basically the same. Here’s how yours can be different.

ByJosh Bernoff

I’m grateful to Chris Taylor, who wrote a piece on Mashable that breaks down everything you learn from self-help books — and why they’re all the same. If you’re an author, you may find it depressing. Especially if your ideas are ordinary. The piece is called “Every self-help book ever, boiled down to 11 simple…