Selling with integrity: Todd Caponi’s “The Transparency Sale”

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I just read my favorite sales strategy book of all time: The Transparency Sale: How Unexpected Honesty and Understanding the Buying Brain Can Transform Your Results, by Todd Caponi. When it comes to B2B sales strategy, fashions have been shifting for decades. But whether we’re supposed to form relationships, challenge people, sell solutions, or always … Continued

How to lose a sale successfully

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When you pitch business, what do you do when you lose? I make sure that every sale I lose is a win. This question came up again this week when a lead — a guy who heard about me on a podcast — contacted me about improving some prominently placed copy on his Web site. … Continued