Secrets of 3 successful book launches: connecting ideas and people

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I’ve been studying successful book launches. The key is a self-reinforcing surge built on ideas and people, together. Let’s start with preliminary results from my author survey. Among 172 published nonfiction authors, the most successful book promotion tactics were the following (in this order): Public speaking engagements. Solicit back-cover blurbs. Encourage people to post Amazon … Continued

An interview with Rohit Bhargava, author turned publisher

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Rohit Bhargava had an idea. After writing a few great books, he decided to become a publisher-partner for authors. Rohit’s Ideapress Publishing venture is closer to self-publishing, with some costs for authors, but with great upside and the benefits of partnership. His company has now published seven books, including his own bestseller Non-Obvious. Rohit’s got great insights … Continued