Tag: ROAM

The ROAM test for business books

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There are four questions you really should answer before setting out on a business book journey. They’ll determine everything from your title to your content to your publishing model. I first created the ROAM test for general business writing. It includes four elements: Readers, Objective, Action, and iMpression. If you’re going to work on something … Continued

The mystery of The New York Times’ anonymous op-ed: a ROAM analysis

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The New York Times posted an op-ed from an unnamed “senior official” who is managing the chaos in the Trump Administration. To truly understand what’s going on here, you need to look at the writer’s motivation. ROAM is the perfect way to do that — but in this case, it only deepens the mystery. The … Continued

One tool will make all the difference in your writing: ROAM (infographic)

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The only purpose of business writing is to create a change in the reader. Create the change and you succeed; fail to make the change and you’ve wasted your time. Before you spend hours on a piece of writing, spend 15 minutes on the one tool that will make it most likely to be effective. Learn … Continued

The only purpose of business writing is to create change

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Business writing has only one purpose: to create a change in the reader. If your writing creates no change in the reader, it has failed. This is different from other forms of writing. The purpose of fiction is to entertain. The purpose of media is to get you to read as much and as long as … Continued

The 4 questions to ask before you write anything: ROAM

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Effective writing creates a change in the reader. Whether you’re writing an email, a blog post, or a strategy document, four elements determine your success: Reader, Objective, Action, and iMpression. I use the (slightly skewed) acronym ROAM to keep all four in mind as I write. Readers: Who is the audience? Before writing anything, visualize your readers. … Continued