Ford, where euphemisms are Job 1

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PR people, if you have something unpleasant to say, just say it. Hiding it behind euphemisms doesn’t fool anyone. Today’s case study: Ford’s plan to lay off 10% of its staff, which it calls a “people efficiency action.” According to a Wall Street Journal article, Ford will cut 10% of its global workforce to boost profits, with … Continued

Satya Nadella is “deeply” conflicted about laying off 7,800 people

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Letting people go in bunches varies from bad to dreadful. You can’t make it right with clear language, but you can certainly make it worse. On the heels of Satya Nadella’s excellent mission statement email, he had to dump 7,800 staff, mostly because of Steve Ballmer’s ill-conceived decision to acquire Nokia’s phone business. I’d give Nadella’s layoff … Continued