How to lose a sale successfully

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When you pitch business, what do you do when you lose? I make sure that every sale I lose is a win. This question came up again this week when a lead — a guy who heard about me on a podcast — contacted me about improving some prominently placed copy on his Web site. … Continued

1 million blog views: a case study

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This blog crossed 1 million page views this weekend. It got there in ten months of blogging every weekday. Not bad. I try to spend my time looking outward, not inward, but I thought you’d be interested in how I got there. Steady growth with spikes Things first took off in May with one popular … Continued