Tag: readers

The reader’s job is to think

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I’m astounded by readers’ very small responses to very big problems — at least as manifested by how they respond to my blog. Readers have a responsibility to think bigger than that. For example, if I write a post called “Why Mark Zuckerberg doesn’t realize Facebook is evil,” people respond “I quit Facebook.” As if … Continued

One tool will make all the difference in your writing: ROAM (infographic)

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The only purpose of business writing is to create a change in the reader. Create the change and you succeed; fail to make the change and you’ve wasted your time. Before you spend hours on a piece of writing, spend 15 minutes on the one tool that will make it most likely to be effective. Learn … Continued

The 4 questions to ask before you write anything: ROAM

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Effective writing creates a change in the reader. Whether you’re writing an email, a blog post, or a strategy document, four elements determine your success: Reader, Objective, Action, and iMpression. I use the (slightly skewed) acronym ROAM to keep all four in mind as I write. Readers: Who is the audience? Before writing anything, visualize your readers. … Continued