Equifax statement dumping its CEO is a mass of weaselly mush

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Unsurprisingly, Equifax canned its CEO after the recent data breach. Er, not quite . . . actually he “retired.” The company is still caught between being responsible and avoiding blaming anyone. The language in the release — and the company’s own description of itself — reveal just how little the company stands for. Here’s the … Continued

Writing a company profile that’s not awful (Ask Dr. Wobs)

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Dear Dr. Wobs Company profiles are some of the most boring pieces of content. How can they be improved?  — Alessandra Dear Alessandra: A typical company profile — often shown on the “About us” section of a Web site — is a political exercise that makes everyone at the company unhappy, even as it mystifies customers. … Continued

Wells Fargo’s vision and values led to its downfall

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Visions statements inspire. Wells Fargo’s inspired fraud. A close read of the company’s Vision & Values Statement reveals how the bank’s employees took some of the statements in this vision too far, ignored others, and created a corrupt scheme to meet quotas and violate customers’ trust. Elizabeth Warren mentioned the Vision & Values Statement during her withering … Continued