Tag: pronouns

The Rationalist Papers (20): Analysis of the candidates’ words at the town halls

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Donald Trump and Joe Biden participated in competing town hall broadcasts last week. I analyzed their speech. Trump talked about himself a lot more, but Biden talked about voters and what he would do for them. Just a reminder: these Rationalist Papers posts are for the group I call the deciders: conservative, moderate, undecided, and … Continued

The pronoun conundrum: “we” vs. “you” in business advice

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Business books are full of advice. They’re also full of pronouns — and pronoun-driven confusion — around when to use “we” and when to use “you.” Start with this: you should write directly to the reader. Compare the following two alternatives: Marketers must spend less time on SEO and more time on the creation of … Continued

10 easy New Year’s resolutions for writers in 2017

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Want to write better? Change a writing habit. Here are ten ways to be a better writer: pick one, then stick with it. (Tell me which one you picked in the comments.) 1. Stop sending first-draft emails. Most of what you write is email. While it creates the biggest impression in aggregate, you’re not spending … Continued

The New York Times’ boldly effective response to Trump’s libel threats

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The New York Times published an article about Trump sexually assaulting two women. Trump threatened to sue for libel. The letter that the Times‘ lawyer sent in response really hits you smack on the forehead, because it’s so different from anything else you read in the paper. I’ll analyze. There are three kinds of things you … Continued

Each must make their own decision on the singular “they”

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In English, there are things you can count on . . . like the fact that “they” is plural. Except it isn’t always. Let me see if I can convince you. As my coauthors and I were writing The Mobile Mind Shift, one of them came up with this central definition: A mobile moment is a point … Continued