Press releases: how to go beyond waste, fraud, and abuse

Press releases: how to go beyond waste, fraud, and abuse

Stop writing and distributing press releases. Please. They’re stupid, annoying, and useless. And according to an analysis by Christopher Penn of Shift Communications, they don’t work. I spent 20 years as an analyst at Forrester Research. During that time, I received 10,000 press releases. I estimate that about 200 had even the tiniest amount of…