Are we done with the profanities in book titles yet?

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Without Bullshit here, analyzing why so many book titles now have obscene words in them. Get your hypocrisy giggles out of the way, first. This is a serious analysis. If curse words offend you, don’t read on. (If that really is you, how did you even get here?) Take a look at any bestseller list. … Continued

Never use an exclamation point! (And other rhetorical no-nos)

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If you want to sound like an immature, unprofessional idiot, fill your prose with exclamation points, emojis, superlatives, adverbs, and profanity. Today I’ll explain why people use these rhetorical techniques and how they undermine your meaning. There are no absolute rules about business writing. You are welcome to use any of the elements I describe here. … Continued