P&G’s lame response to the “Tide Pod Challenge”
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P&G’s lame response to the “Tide Pod Challenge”

ByJosh Bernoff

Idiotic teenagers are eating Tide Laundry Pods; poison control centers have reported 39 cases already in January. Procter & Gamble, the company that makes the detergent pods, had responded. I salute its social media response, but the CEO’s statement is tepid. Let’s address one thing right off: failing to talk about this problem isn’t a…

How to write a case study (Ask Dr. Wobs)
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How to write a case study (Ask Dr. Wobs)

ByJosh Bernoff

Dear Dr. Wobs, How do you write a captivating one-page case study that provides enough information to be understandable (and credible), but doesn’t overwhelm with detail? I read your blog post on preparing for an interview, and found it helpful, but I’d like more information on producing the case study. I’ve also found that “case…