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Tag: presidents

Trump’s latest tweet raises the question: should presidents be marketers?

April 15, 2019
Continued">

Donald Trump is now giving free branding advice to Boeing on how to deal with the challenge of its crashing 737 MAX planes. It’s not bad advice, but it does make you wonder if having the president act like a marketer is a good idea. Here’s Trump’s tweet: This is a dumb thing to tweet … Continued

Insights from the letter that George H.W. Bush left for Bill Clinton — and other presidential letters

December 3, 2018
Continued">

There was a time when the purpose of American politics was to get useful things done for the largest possible number of Americans. There was a shared understanding of the institutions of government and how it should work. President George H.W. Bush, who died on Friday, was the embodiment of that ideal, and his letter … Continued

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