My publicity strategy: personal messages and the power of “No”

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Today, I’ll share some insight into how I do outreach to influencers . . . and the power and courtesy of the answer “No.” I am going to reveal how I’m doing publicity and how it feels. I’m doing most of my own publicity outreach for the new book. The publisher has a list, but … Continued

Apple gets half of America to take its side — and it’s not done

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Apple has already convinced half of America that it has a case to defy the FBI. Now Tim Cook has extended the company’s clear, jargon-free communication to its own employees, and to the public with an Answers page. According to a survey of over 1,000 people from the Pew Research Center, 51% of the respondents think Apple … Continued

Clear communication in a crisis at Reddit

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The social network Reddit is in trouble. Lots of its popular “subreddit” forums went dark as volunteer moderators protested the firing of Victoria Taylor, a popular Reddit staffer. But rather than stonewall, the company’s management is now attempting to tell the truth, clearly and transparently. It’s working. Communication succeeds when it’s matched to the audience. The audience … Continued

Red Sox President Larry Lucchino and the art of saying nothing

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Is there any point in giving an interview and not saying anything? Politicians and executives do this all the time. It means things are going poorly but there is no plan to fix them. Ask Red Sox President and CEO Larry Lucchino. Despite their massive payroll, the Red Sox are in last place for the third … Continued

The bizarre poetry of Infosys’ influencer email

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Infosys is the second-largest systems integrator in India, the epicenter of outsourcing. One of their analyst relations people recently sent a friend of mine an entertainingly baroque email. Systems integrators are huge companies that have trouble articulating their differentiation. They have various technical strengths and will build what you ask them to build. Differentiating is … Continued

SAP’s jargon-filled hybris press release: why bother?

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Why are you still doing press releases? And why are they so awful? In 20 years as an analyst, I received 10,000 press releases. I acted on four of them. But PR pros still craft releases and send them to wire services to clutter up everybody’s inboxes. They’re not just poorly read but poorly written, like this delete-provoking … Continued