The platitude pledge

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Stop imagining that meaningless platitudes are content. Stop sharing them. And stop following or admiring people who use them. What is a meaningless platitude? It is a “truth” so obvious that everyone knows it. When you share one, not only are you failing to generate any insight for your reader, you are communicating that you, … Continued

Beyond meaningless platitudes

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Experts build their business on an idea. If the idea is a platitude, they don’t deserve respect — and they won’t get clients. I am so sick of the aspiring thought leaders on social media sharing platitudes and imagining they are insights. “You must put the customer first.” Oh, now I see. I was putting … Continued

The most vacuous press release ever: Revolt PR

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Sometimes, when I boil down a piece of writing, I find nuggets of truth embedded within a matrix of jargon and bullshit. But sometimes, I just find nothing but platitudes, emptiness, and evidence of incompetence. That’s the apparent communications strategy of Revolt PR. Here’s what the press release says: Revolt PR believes it can help … Continued

In the #IStandWithAhmed story, conflicting principles confound the principal

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There’s a lot more going on in Irving, Texas than a clever boy with a home-made clock and brown skin. Look close, and the story of #IStandWithAhmed — and the letter the principal sent to parents — reveals how America is cracking apart. [tweetthis]America is built on contradictions. They’re at the heart of #IStandWithAhmed.[/tweetthis] Here are a couple: … Continued