Contributed op-ed case study (1): The pitch

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Five weeks ago, I hatched the idea to place a prominent contributed opinion piece, or “op-ed,” in the Ideas section of the Boston Sunday Globe, a major daily newspaper. Yesterday, the piece appeared, and I started to hear from people in positions of power. If you are a writer or thought leader, this is the … Continued

How I found my pitch — and how you can find yours

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I was recently in a competitive situation for an editing job. A first-time author with a book contract was seeking an editor, and someone she trusted had recommended me. She was also considering others. Strange as it may seem, this doesn’t usually happen with me. Usually, people who pick me want me. And I flubbed … Continued

A generic pitch won’t win a big contract. Here are 5 tips that will.

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I’m affiliated with a ghostwriting agency. The way they work is simple: they send an opportunity to their mailing list every week or two, and anyone on that list can respond. I’ve snagged the opportunity every single time I’ve pitched them, but I recently communicated with a woman who’d failed every single time. Reviewing her … Continued